Welcome Smart Sellers!
HJx Sale Horse Listings
The complete Sale Horse Portfolio
- Photos
- Videos
- Custom Young Horse Templates
- Show Experience
- Finals Experience
- High Performance Experience
- Qualifications
- Invitations
- Linked USEF Reports
- Researched Pedigrees
- Current Program
- Pro Oversight
- Turnout Needs
- Suitability
- Preferences
- Assurances
- Considerations
- Unique Lease Terms
- Upcoming Shows
- Circuit Attendance
- . . .
Glow Up & Get Noticed
Our expertly prepared listings are designed to appeal to the luxury shopper. Photos are polished and optimized for seamless display on all devices, with AI employed as needed to remove distractions and re-size backgrounds. Pedigrees are flushed out, notable show results are elevated, and major appearances are emphasized. It's the boutique experience quality shoppers expect, and the professional presentation quality horses deserve.
Sale Barn Listings
HJx Sale Barn Listings work 24/7 to promote your business, are easily shared across social media platforms, and eliminate the challenge of keeping your own website updated with an ever-changing roster of sale horses. They include all the benefits of our HJx Sale Horse Listings at a fraction of the cost. Learn more here.
Customized Young Horse Listing Templates
We support the next generation equine athletes with listing templates tailored to young & developing sport horses. You'll find dedicated space for finishing height, notable siblings, inspection ratings, and Young Horse Show participation, plus experience metrics that adapt to the stages of your youngster's development. View a sample Young Horse Listing here.
For Invested Equestrians
Give educated buyers the clarity they seek with one-click USEF records, ample video content, oft-overlooked management details, show schedules, unique sale & lease terms, x-rays & PPE availability, and so much more.
HJx Listing Prices
| 1 Horse | $19 / month |
| 2+ Horses | $15 each / month |
- Photo & Video Curation
- Photo Enhancement & Optimization
- Inclusion in HJx Show Calendar
- Record, pedigree, and target market research
- Complete Listing Build
- Submit videos as YouTube links to avoid our video editing charges.
| 1 Horse | $19 / month |
| 2+ Horses | $15 each / month |
- Includes everything in our Standard Package
- Video Package includes conversion & re-sizing of raw video as needed in our professional software, addition of intros & outros, and hosting on the HJx YouTube channel.
- Send video files however works best for you!
- If additional video editing is needed after launch it is subject to our video editing rates.
- Submit new video as YouTube links to avoid future editing charges
HJx Sale Barn Listings
An HJx Sale Barn is a collection of HJx Sale Horse Listings, all featured on a branded webpage that's dedicated to your equine business.
- Invest in you:
- Swap horses in & out as needed
- Price adjusts with inventory
- Recognize & link to sponsors
- Increase nationwide visibility
- Boost local search rankings
- 100% deductable at tax time
- Branded Short Link
- Custom QR Code
- Program Bio & Details
- Slideshow
- Sponsor Logos & Links
- Website & Social Links
- Unlimited HJx Sale Horse Listings
- No Sale Horse Set-Up Fees
| With 1 Horse | + $19 |
| Up to 4 Horses | + $15 each |
| Up to 9 Horses | + $12 each |
| With 10+ Horses | + $10 each |
| Estimate Your Monthly Cost |
- Unlimited Sale Horse Capacity
- No Sale Horse Set-Up Fees
- Customized Sale Barn Listing Build
- Inclusion in HJx Show Calendar
- All the benefits of our Sale Horse Listings
- Videos must be submitted as YouTube links
- If needed, video editing can be purchased a la carte, find our rates here.
| With 1 Horse | + $19 |
| Up to 4 Horses | + $15 each |
| Up to 9 Horses | + $12 each |
| With 10+ Horses | + $10 each |
| Estimate Your Monthly Cost |
- Includes everything in our Standard Sale Barn package
- Plus editing and optimization of sale horse videos in our professional software. This includes educated editing, addition of intros & outros, and hosting on the HJx YouTube channel.
- Updating or adding new video is included in monthly subscription.
- Clients may submit video however works best for them, including WhatsApp!
Monthly Sale Barn cost based on Sale Horse Inventory
Horses |
Rate Tier |
Base Cost | Monthly | |||
|---|---|---|---|---|---|---|
| 0 | x | 0 | + | $49 | = | $49 |
| 1 | x | $19 | + | $49 | = | $68 |
| 2 | x | $15 | + | $49 | = | $79 |
| 3 | x | $15 | + | $49 | = | $94 |
| 4 | x | $15 | + | $49 | = | $109 |
| 5 | x | $12 | + | $49 | = | $109 |
| 6 | x | $12 | + | $49 | = | $121 |
| 7 | x | $12 | + | $49 | = | $133 |
| 8 | x | $12 | + | $49 | = | $145 |
| 9 | x | $12 | + | $49 | = | $157 |
| 10 | x | $10 | + | $49 | = | $149 |
| 11 | x | $10 | + | $49 | = | $159 |
| 12 | x | $10 | + | $49 | = | $169 |
Horses |
Rate Tier |
Base Cost | Monthly | |||
|---|---|---|---|---|---|---|
| 0 | x | 0 | + | $89 | = | $89 | 1 | x | $19 | + | $89 | = | $108 |
| 2 | x | $15 | + | $89 | = | $119 |
| 3 | x | $15 | + | $89 | = | $134 |
| 4 | x | $15 | + | $89 | = | $149 |
| 5 | x | $12 | + | $89 | = | $149 |
| 6 | x | $12 | + | $89 | = | $161 |
| 7 | x | $12 | + | $89 | = | $173 |
| 8 | x | $12 | + | $89 | = | $185 |
| 9 | x | $12 | + | $89 | = | $197 |
| 10 | x | $10 | + | $89 | = | $189 |
| 11 | x | $10 | + | $89 | = | $199 |
| 12 | x | $10 | + | $89 | = | $209 |
Our sellers are clients, not end-users, and our shoppers are already invested in equestrian sport.
We're Here to Help:
FAQs
New Listings
- Equine must be suitable for, or purposely bred for, jumping competition
- All sale horses must have at least one quality photo
- Video is required for all sale horses, and must reasonably demonstrate the horse doing the job it's being advertised for
- Credit Card
Nope! We're happy to host horses from anywhere in the world. If your country isn't already included in our Search Locations we can easily add it.
Just video management! The listings are otherwise identical. If you're already managing your sale horse videos on YouTube then you'll be set with our Standard Package.
It depends!
Sale Horse Listings: No. If you need to add additional video after the listing has launched you will need to either purchase additional editing minutes, or submit the new videos as YouTube links.
Sale Barn Listings: Yes! If you're a Sale Barn client subscribed to our Video Package video editing is included in your monthly base cost.
After a thorough review of your sale horse & their target market, we'll wordsmith a listing description that captures key selling points & targets your most likely buyer.
Resulting copy is free to use on your website, socials, and even other advertising platforms.
This core HJx service, a flagship of our offerings since 2005, is highly valued by both busy & tongue-tied sellers alike!
Monthly Subscriptions are processed on the 5th of each month to the credit card on file. All horses with active Listings on the 5th will be charged according to our tiered rate.
Monthly fees are processed automatically until we are notified of cancellation.
Yes! You'll be sent a private link to review your new Sale Barn or Sale Horse Listing & request any changes. No listing goes live without full review & approval from the seller or their agent.
Timelines are based on when production on your listing begins, which is after media has been received, reviewed, and approved:
- • Sale Horse Listings: Usually 1-2 business days
- • Sale Barn Listings: Usually within a week but dependent on number of horses submitted
- • Professional copywriting requests may extend these estimates
- • Launch timeline assumes client promptly responds to review request when sent
This is usually due to a lack of quality media and rarely has anything to do with the animal itself.
Any horse suitable for hunter/jumper competition— at any level— is welcome to market with us, but video must be clear and useful and photos must meet a minimum standard. If a listing is declined, submission of higher quality media is usually all that's needed.
No fees are processed until listing has been approved.
Current Listings
We personally handle all updates for clients— this keeps our presentation consistent & our content clean. To send us an update for your horse, including new photos or videos, visit our Client Corner and select "Update".
Head on over to our Client Corner and select the "Secure" option to quickly and securely submit a new payment option for your account.
Yes! Just head over to our Client Corner and select the "Close" option to let us know. When it's time to relaunch just reach out to Amber with any new details &/or media. Ads are updated as needed before re-launch.
No Re-stocking Fees for Sale Barn horses
No Re-stocking Fee for listings re-launched within 90 days
Listings re-launched after 90 days:
Re-Stocking Fee: $29, or $49 if video editing is required.
Listings re-launched after 6 months:
Re-Stocking Fee: $49, or $69 if video editing is required.
Listings re-launched after 9 months:
Re-Stocking Fee: $59, or $79 if video editing is required.
Notify us of a sale or cancellation by selecting the "Close" option in our Client Corner.
Notify us of cancellation before the 1st of the month to be removed from that month's charges.
No refunds are issued for listings canceled mid-month.
Monthly subscription fees will automatically process until we are notified of cancellation.
Sale Barn Listings
If you're already a monthly Sale Barn subscriber just head over to our Client Corner and select Add Horse.
Not a subscriber yet? Launch your Sale Barn here.
Have new media, a price change, updated show schedule, or basically anything else? Visit our Client Corner to send us the details and we'll get it posted!
Yes! All listings are saved and can be re-launched at a later date.
Sale Barn Listings re-launched after 60 days are subject to a re-stocking fee.
Charges process on the 5th of each month.
- • The total number of active Horses on your Sale Barn page is multiplied by our current tiered rate, then added to your base subscription, to arrive at your total. View estimated monthly costs here.
- • Horses added mid-cycle are charged a pro-rated rate in the next billing.
- • Payments are processed securely through Stripe.
We're sad to see you go, but cancelling should still be easy! Look for the Close Listing option in our Client Corner.
Your listing won't vanish immediately, but we'll close it as soon as possible and you won't be billed again.
All listings are saved in case you'd like to re-launch in the future.
Additional Services
Video Editing
Whether you struggle with the tech or simply don't have the time, we tackle any video need with a suite of professional grade tools.
Show Footage (per horse):
- $30 first show round, $10 each round after
Non-Show Footage (per horse):
- 3 minutes or less submitted: $30
- $10 for each additional minute submitted (with a 30 second grace period)
Promotional Video:
For stallion owners, breeding programs, equestrian events and more. Promotional videos are more dramatic than sale horse videos and generally include multiple tracks &/or soundtracks, fancy transitions, catchy cut screens and professional-tier graphics. Pricing will vary according to needs, contact us to discuss your custom project.
Copywriting
Upgrade your Sale Horse Listing to include Pro Copywriting and we'll craft a sales pitch you're free to use anywhere. We're also available to write about anything horse related, such as copy for your website, stallion ad, or educational campaign.
Copywriting Rates:
- HJx Sale Horse Listing Copy: $85 per horse
- For Sale Barn Clients: $35 per horse
- Non HJx Lisings: $120 per horse
- Other: Inquire
Website Development
Developed and maintained in-house, hunterjumper.exchange is built with custom-coded templates connected to a database powered by the ExpressionEngine CMS. When time allows we take on outside web projects, including simple Squarespace sites for barns or databased web applications for more complex needs. Inquire to discuss your upcoming project!
Print Design
Whether it's a full-page ad in your favorite publication or a multi-page bound booklet, we may be available to level-up your next print campaign. With over 20 years of experience in both InDesign & Photoshop, we deliver beautiful ads that are optimized for CMYK printing and meet all other press-ready requirements. Please get in touch to discuss.