A comic drawing of a horse in a tuxedo standing alone at a party and a speech bubble that says

So I put my horse on the Internet, now what?

You finally blocked off 20 minutes on a Monday to get your sale horse online. You collected all the media, dug up the USEF number, dutifully filled in the registration boxes, and paid for a sale…

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on: 4/6/2026, by: Amber, 0 comments
Cartooon sketch of a starry-eyed rider on a small brown horse gazing up at another rider on a taller horse adorned with blue ribbons.

Of Idols and Exhibitors

Our sport is wild in a number of ways, but casually rubbing elbows with Olympians on the daily is possibly our coolest quirk.

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on: 3/30/2026, by: Amber, 0 comments
A cartoon rendering of three beverages, a steaming hot mug on the left, a cool glass of ice water on the right, and a tepid tumbler in the middle.

How do we use AI?

Our take on AI is somewhere between hate and love, spicy and cool. Tepid, if you will. We'll talk pros and cons and cautionaries, and how AI works in our workflow.

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on: 3/23/2026, by: Amber, 0 comments

Got character? Let it shine.

Horses are characters, anyone who's spent five minutes in a barn knows this. But browsing the various sales sites? You’d never guess it. A sea of sameness. Generic templates customized just…

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on: 3/18/2026, by: Amber, 0 comments

New year, new us, new prices!

Which is a sure sign that I've been hunkered down in the coding cave and changes are afoot. Big ones. So many, in fact, they’ll require a full blog series to unpack. But that's for…

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on: 2/13/2026, by: Amber, 0 comments